INFORMATION CAPTURE —
Targets Investigated from All Angles
Clients come to BBA to learn what leading industry executives know about sector keys for success, competitor strengths & weaknesses, recent and forecast trends and growth opportunities, specific obstacles to address, etc. In addition to including industry executives on the investigation team, BBA often reaches out to industry players with blind interviews and surveys to capture issue-specific information and perspectives.
Information Capture
BBA uses a 360 degree evaluation approach, involving BBA expert-guided interviews and idea-exchange surveys* that capture perspectives from customers, suppliers, and industry experts… the approach is comprehensive and quick.
In fact, we have found that after a few weeks of 360 degree investigation, the quality of information available to the BBA team regarding competitors and market opportunities can exceed that of target company executives – and provide a negotiation advantage.
*BBA uses a proprietary idea-exchange survey approach to capture information from industry players and customers without revealing client information. In exchange for answering survey questions, respondents receive summary research reports. Since respondents are interested in learning from the survey results, they are motivated to respond in a thoughtful way to enhance the quality of the summary report we send back to them.